CIAmedia wins BIA Kelsey’s Future Stars Award for patented mobile ad-technology

CIAmedia’s SDK instantly doubles impressions and calls for Local Search and Directory Apps

San-Fran-Liftoff-Award-Gold-Badge

16 December 2013Mobile ad-tech company, CIAmedia, has won the prestigious BIA Kelsey Future Star Award for its patented call-triggered advertising technology in a universally available SDK.

Local Search companies simply load the CIAmedia SDK into their Android apps. When calls to merchants fail, their app instantly displays alternative like-merchants’ contact details (advertisers) in the same neighbourhood. Callers can then simply Click2Call, generating mass volumes of incremental calls to advertisers.

The CIAmedia SDK works independently of whether the user searched and found the number on Google, Bing or any other website or app. Google dominates mobile browser search (StatCounter 2013) and according to comScore also takes a big share in app based local search.

The award, which formed part of BIA Kelsey’s Leading in Local conference was voted for by over 400 conference delegates from leading advertising, online and offline media companies, trade associations, ad networks and app publishers and saw CIAmedia compete against a shortlist of seven other online and mobile service providers all of whom offered a different take on providing interactive local media solutions.

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: “With as much as 30- 40% of business calls going unanswered, CIAmedia technology is a major opportunity for Local Search companies to now divert unanswered business calls – following a Google search – to their advertisers.”

“It is amazing to win this BIA Kelsey Future Stars Award and underlines our commitment to establishing CIAmedia technology as a company that understands the two related needs of the modern mobile consumer and local businesses.”

The CIAmedia SDK is particularly beneficial to local search apps including yellow pages, yellowpages, yp.com, white pages, dex knows, superpages, yellowbook, yell, pages jaunes, yelp, foursquare, yahoo, bing, google maps, Google places, yandex, pagine gialle, paginas amarillas, paginas amarelas and other apps in that segment. 

About CIAmedia

CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers.

The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia’s technology also runs in its popular CIA – Caller Identification AppTM  with more than 25 million users around the globe.

Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.

For more information please visit https://ciamedia.com

 

 

CIAmedia launches SDK that hijacks (call-jacks) local search marketshare from Google

Patented SDK instantly doubles local search traffic and calls for Local Search and Directory Apps

https://ciamedia.com/

Vienna, 5 December 2013Mobile ad-tech company, CIAmedia today announced the launch of its patented call-triggered advertising technology in a universally available SDK.

Local Search companies simply load the CIAmedia SDK into their Android apps. When calls to merchants fail, their app instantly displays alternative like-merchants’ contact details (advertisers) in the same neighbourhood. Callers can then simply Click2Call, generating mass volumes of incremental calls to advertisers.

The CIAmedia SDK works independently of whether the user searched and found the number on Google, Bing or any other website or app. Google dominates mobile browser search (StatCounter 2013) and according to comScore also takes a big share in app based local search.

With as much as 30- 40% of business calls going unanswered, CIAmedia technology represents a major opportunity for Local Search companies to now divert unanswered business calls – following a Google search – to their advertisers. Generally this is when users call outside office hours, when lines are busy, dialling discontinued numbers, when businesses simply do not answer the phone, or the user only gets through to voicemail.

Typically, Local Search apps get used only two to three times per month. The rest of the time the apps are closed and do not produce any traffic or calls. With the CIAmedia SDK inside, apps are automatically woken up as the SDK operates in the background and detects unsuccessful business calls even when the app is closed.

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: “Adding the CIAmedia SDK into apps delivers our clients a market-disruptive technology to take back their fair share of mobile local search from the big guys, and drive unprecedented volumes of calls directly to their advertisers.”

The CIAmedia SDK is particularly beneficial to local search apps including yellow pages, yellowpages, yp.com, white pages, dex knows, superpages, yellowbook, yell, pages jaunes, yelp, foursquare, yahoo, bing, Google maps, Google places, yandex, pagine gialle, paginas amarillas, paginas amarelas and other apps in that segment.

 

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About CIAmedia

CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers.

The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia’s technology also runs in its popular CIA – Caller Identification AppTM (cia-app.com) with more than 25 million users around the globe.

Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.

 

For more information please visit https://ciamedia.com

 

Thomson Local gets on board with
CIA – Caller Identification App™

to help consumers block the calls that they don’t want and make the calls that they do

Vienna/ London 7 November 2013Mobile advertising technology company, CIAmedia has partnered with UK local business directory service, Thomsonlocal, to integrate its –customer’s data in to CIAmedia’s free ‘CIA – Caller Identification App™’ (cia-app.com) for Android and iPhone devices.

The app which has already hit 25 million downloads worldwide allows users to identify whoever is calling them from outside their personal contacts by displaying caller identity details before the call is answered.

Once a call is completed the user can save the name and number to the contacts list with only one click and rate the experience, providing useful feedback for other app users. This feature is particularly useful when it comes to blocking unwanted calls from telemarketers.

For outbound calls, the CIA – Caller Identification App™ also helps consumers reach the business services they are looking for  by automatically suggesting alternative merchants in the nearby vicinity when a call  unanswered.  In particular plumbers, builders, gardeners, car garages, restaurants, banks, insurance service providers, car dealers, retailers , taxis, sports and fashion retailers, doctors surgeries are bad at picking up the phone with an estimated 40 percent of business calls not being answered. By identifying and suggesting similar merchants from the Thomsonlocal data based on location and business type, the Caller Identification App fills passes these business leads  to the Thomsonocal business subscribers, building value and initiating commerce.

Other functions of the app include the ability to save and back-up contacts which consumers find useful when switching phones, in particular from one mobile operating system to another.

Alastair Thornton, Product and Marketing Director at Thomsonlocal said: “Businesses have to think about all of the digital touch-points including online, mobile and voice to reach consumers.  This is particularly true for customers that are trying to reach businesses on the phone.  The integration with the CIAmedia app into the thomsonlocal Searchvisibility product range ensures that we deliver valuable leads to all our customers from every digital media channel.”

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: “Our caller identification app is already live in markets globally proving that users value their privacy and welcome suggested alternatives when calls are unanswered.

“Our partnership with Thomsonlocal means that for the first time, UK users will be able to take their voice calls up a level, putting them in control and delivering highly relevant information at the moment of need.”

 

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Press Contacts:

For CIAmedia
Tim Banks, Giant PR
tim@giantpr.co.uk
+44 (0) 7771 512 057

 

For Thomson Local
Martin Lamming,
Martin.lamming@thomsonlocal.com
01252 390348

About CIAmedia

CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for major brands and advertisers.

CIAmedia’s technology runs in its popular ‘CIA – Caller Identification App™’ (cia-app.com) with more than 25 million users around the globe. The ad-technology is also available via the CIA SDK to app publishers and developers who wish to instantly increase ad-impressions and revenue from their apps.

Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.

For more information please visit https://ciamedia.com

About Thomson Local

thomsonlocal has been operating for over 30 years and has established itself as the leading local media company in the UK, helping people find local businesses, no matter how they look for one.

As such, Thomsonlocal’s business has evolved over time from a print based directory into a multi-channel digital media lead generation company for local businesses. Today, Thomsonlocal’s primary business is creating a vast range of direct response digital media products and services – including websites, PPC, SEO, Mobile, Tablet forms of advertising – ensuring local businesses can be found by all of their customers within their community.

Thomsonlocal is a privately held company forming part of the 118Group with their headquarters based in Farnborough, England.

CIAmedia Caller Identfication App – Kim Ariyor? – Tops Seven Million Downloads on Android and iPhone devices

– Kim Ariyor? hits the number one spot in the Utility category in Google Play and the iPhone App Store making it the most popular call identification app in Turkey

Vienna/ Istanbul 4 November 2013Mobile advertising technology company, CIAmedia today announced that its free caller identification app, Kim Ariyor? has already topped seven million downloads achieving number one ranking in both Google Play (Android) and the iPhone App Store in the Utility category and making it the most popular caller identification app in Turkey.

Competing with hugely popular mobile games and social media apps, Kim Ariyor? also ranks extremely well against all free apps, currently sitting at position 13 (App Store) and 18 (Google Play) and has achieved a highly valued four star customer rating in both app stores.

Proving that Turkish mobile consumers value their privacy and mobile functionality, Kim Ariyor? allows users to identify whoever is calling them (from outside their personal contacts) and to block unwanted calls from telemarketers for example.  It also allows users to save and back-up their contacts which consumers find useful when switching phones, in particular from one mobile operating system to another.

Moreover, the free app helps consumers reach the businesses and services that they want by automatically suggesting alternative merchants nearby when a call goes unanswered.  Typically restaurants, banks, insurances, car dealers, consumer electronics stores, DIY stores, taxis, sports and fashion retailers, and medical doctors are bad at picking up the phone. Once a call is completed the user is also prompted to rate and review the quality of their experience, providing useful feedback to other users on the businesses that they routinely interact with.

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: “Achieving seven million plus downloads and 4star ratings in both app stores really shows how Turkish mobile consumers value their privacy and also how sophisticated they are as mobile consumers.”

“With up to 40 per cent of business calls going unanswered, the CIAmedia app also represents a way for merchants and businesses to reach mobile consumers by suggesting alternative contact numbers or displaying adverts and offers that benefit the consumer right at the moment of need.”

Press Contacts:
Tim Banks, Giant PR
tim@giantpr.co.uk
+44 (0) 7771 512 057

About CIAmedia
CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers.

CIAmedia’s technology runs in its popular Android apps Kim Ariyor? and CIA – Caller Identification AppTM (cia-app.com) with more than 25 million users around the globe. In Turkey the app has already created over 80 million impressions creating a huge opportunity for major brands and advertisers to target consumers.  The ad-technology is also available via the CIA SDK to app publishers and developers who wish to instantly increase ad-impressions and revenue from their apps.

Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.

For more information please visit https://ciamedia.com

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Türk

CIAmedia Arayan Kimliğini Bulma Uygulaması – Kim Ariyor? – Android ve iPhone Cihazlarında Yedi Milyon İndirmeyle Zirvede

VİYANA ve İSTANBUL, 4 Kasım 2013/PRNewswire/ —

– Kim Ariyor? Google Play ve iPhone App Store’da bir numaraya yerleşerek Türkiye’deki en popüler arayan kimliği uygulaması oldu

Mobil reklam teknolojisi şirketi olan CIAmedia bugün ücretsiz bir arayan kimliği bulma uygulaması olan Kim Ariyor?’un şimdiden yedi milyon kez indirilerek hem Google Play’de (Android), hem de iPhone App Store’da Araçlar sınıfında birinci sıraya yükseldiğini ve Türkiye’deki en popüler arayan kimliği bulma uygulaması olduğunu duyurdu.

Oldukça popüler mobil oyunlar ve sosyal medya uygulamalarıyla rekabet eden Kim Ariyor? şu anda 13. sırada (App Store) ve 18. sırada (Google Play) yer almasıyla da diğer tüm ücretsiz uygulamalara kıyasla iyi bir sıralama elde etti ve her iki uygulama mağazasında da oldukça değerli olan dört yıldız müşteri değerlendirmesine erişti.

Türk cep telefonu tüketicilerinin gizliliklerine ve cep telefonu işlevselliğine önem verdiğini kanıtlayan Kim Ariyor? kullanıcıların arayanın kim olduğunu belirlemelerine (kişisel bağlantıları dışındakiler) ve örneğin telefonda pazarlama yapanlardan gelen istenmeyen aramaları engellemelerine imkan tanıyor.  Aynı zamanda, kullanıcıların bağlantılarını kaydetmelerine ve yedeklemelerine imkan tanıması, telefonlarını değiştirirken özellikle de bir mobil işletim sisteminden diğerine geçen tüketiciler tarafından kullanışlı bulunuyor.

Ayrıca, bu ücretsiz uygulama, bir arama yanıtlanmadığında otomatik olarak alternatif satıcılar önererek tüketicilerin istedikleri işletmelere ve hizmetlere erişmelerine yardımcı oluyor.  Genellikle restoranlar, bankalar, sigortalar, otomobil satıcıları, tüketici elektroniği mağazaları, yapı marketler, taksiler, spor ve moda mağazaları ve tıp doktorları telefonlarına cevap verme konusunda kötüdür. Bir arama tamamlandıktan sonra, kullanıcıdan deneyimini puanlaması ve değerlendirmesi de istenerek diğer kullanıcılara düzenli olarak etkileşimde oldukları işletmelerle ilgili faydalı geribildirim sağlanır.

CIAmedia kurucusu ve CEO’su Claudia Dreier-Poepperl, “Yedi milyonun üzerinde indirilme sayısına ulaşması ve her iki uygulama mağazasında da 4 yıldız alması, Türk mobil tüketicilerinin gizliliklerine ne kadar değer verdiklerini ve mobil tüketiciler olarak ne kadar çok yönlü olduklarını da göstermektedir”, açıklamasını yaptı.

“İşle ilgili aramaların yüzde 40’ına yakınının cevapsız kaldığı göz önünde bulundurulduğunda, CIAmedia aynı zamanda satıcılara ve işletmecilere alternatif iletişim numaraları sunmak veya tam da ihtiyaç duyduğu zamanda müşterinin işine yarayan reklamlar ve teklifler görüntülemek suretiyle mobil tüketicilere ulaşabilmeleri için bir fırsat sunuyor.

CIAmedia Hakkında
CIAmedia, sadece İnternette gezinme veya uygulama içi etkinliği esas almayan ve sesli aramalarla başlatılan, tamamen yeni bir mobil reklam  Çağrıya Bağlı Reklamcılık hizmeti sunan mobil bir reklam teknolojisi şirketidir. CIAmedia’nın neredeyse her telefon aramasını bir reklam fırsatına dönüştüren patentli reklam teknolojisi, reklam verenlere yüksek isabetli hedefleme sağlamak için kullanıcının arama davranışını gerçek zamanda işler.

CIAmedia’nın teknolojisi, popüler Android uygulaması olan Kim Ariyor? ve dünya genelinde 25 milyondan fazla kullanıcısı olan CIA – Caller Identification App™ (cia-app.com) uygulamasında kullanılıyor.  Türkiye’de uygulama şimdiden 80 milyonun üzerinde gösterim oluşturarak, büyük markaların ve reklamcıların müşterileri hedeflemesi için büyük bir fırsat yarattı.  Ayrıca, reklam gösterimleri ve uygulamalarından elde ettikleri gelirleri anında arttırmak isteyen uygulama yayıncıları ve geliştiricileri de bu reklam teknolojisine CIA SDK  üzerinden  erişebilir.

2013 yılında kurulan CIAmedia GmbH, merkez ofisi Viyana Avusturya’da bulunan özel bir şirkettir.

Daha fazla bilgi için lütfen  https://ciamedia.com sitesini ziyaret edin

Basın İletişim:
Tim Banks, Giant PR
tim@giantpr.co.uk
+44(0)7771-512-057

Kaynak: CIAmedia