CIAmedia launches newsletter series!

 

We are proud to present the first edition of the CIAmedia newsletter!

Throughout our newsletter series we will explore how call analysis can be used for highly-targeted mobile advertising. We will provide in-depth case studies of successful advertising campaigns on CIA and Kim Ariyor? explaining the variety of call based targeting criteria used.

In the first edition you will find out how Yapi Kredi, a leading bank in Turkey, used Call Based Targeting to get consumers to download the Yapi Kredi app. Enjoy!

 

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Austrian Yellow Pages, Herold, integrates CIAmedia’s Caller-ID SDK in to its Android App

Caller-ID becomes de facto standard for local search apps

Vienna/ Copenhagen, 30 October 2014: Mobile ad-tech company, CIAmedia today announced a deal with Herold, the leading Austrian online, mobile and print telephone local search and directory service. Herold has integrated CIAmedia’s patented SDK into its Android App giving its users an automated and easy to use caller-id and number-suggest service.

The SDK provides a real-time overlay that detects the identity of the businesses that are calling Herold App users, enabling them to manage anonymous incoming calls. Company details are displayed after each call and can be saved to the app user’s address book with one click.

In addition, each time Herold app users make an unanswered business call, the CIAmedia SDK automatically provides three alternative merchants’ numbers based on data and listings contained within the Herold directory service which the user can then click to call. The SDK includes full integration with Herold’s rating and recommendation engine so that its customers are presented with an additional layer of user-generated information that informs their next call.

The CIAmedia SDK operates as part of the Herold app, in the background, so that callers are identified to the user, even when the app is closed. With CIAmedia’s technology inside, unsuccessful business calls are detected independently of where the user sourced and dialled the number from, e.g. following a search on Google, Bing, Yahoo, Yelp, Foursquare or any other site or app.

George Koch, Director Business and Product Development for Herold said:

“The Herold service spans print, online and mobile and is the bridge between millions of consumers and businesses. By integrating the CIAmedia SDK we are effectively extending the Herold mobile user experience and delivering real value to our directory subscribers.”

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said:

“We are delighted to see Herold join our wide range of Caller-ID SDK customers. Caller-ID has now become a de facto standard and must have for local search apps.”

 

About CIAmedia

CIAmedia is a mobile ad-tech company that delivers Post Call Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers. The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia’s technology also runs in its popular CIA – Caller Identification AppTM with more than 40 million users around the globe. Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria, and a development center in Farum, Denmark. For further information please visit ciamedia.com

 

About HEROLD Business Data GmbH

In recent years, HEROLD was successfully transformed from a traditional directory publisher to one of the most successful media companies in Austria.

The company’s central activity involves publishing Austria’s telephone directories and its Yellow Pages online at HEROLD.at, for cell phones and for use in book form. HEROLD.at is one of the most frequented websites in Austria. Its mobile application is available for all mobile devices and is growing rapidly in use. Recently, mobile usage exceeded 3 million visits per month.

Besides this core business, HEROLD offers a variety of products ranging from websites for SME, high quality data for direct marketing to special interest products and search engine marketing.

 

Contact

CIAmedia GmbH DK
Christina Jorgensen, Media Relations
Farum Hovedgade 54, 1. Sal. 3520 Farum,
Denmark
Phone: +45 3152 1277
Email: cj@ciamedia.com

HEROLD Business Data GmbH
Guntramsdorfer Str. 105 A-2340 Mödling,
Austria Email: kundenservice@herold.at
www.ichbinderherold.at

German Local Search App, Das Telefonbuch, integrates CIAmedia’s SDK to instantly double page impressions and calls to its advertisers

Leading telephone directory provides a solution to missed merchant mobile calls

http://www.dasTelefonbuch.de/

Vienna, 14 January 2013Mobile ad-tech company, CIAmedia today announced a deal with German print, online and mobile telephone directory service Das Telefonbuch. The directory has added CIAmedia’s patented call triggered advertising SDK into its Android App giving its user an automated and easy to use number suggest service.

Each time a user makes an unanswered business call, the CIAmedia SDK automatically provides alternative merchants based on location and merchant type which the user can then click to call. Up to 40% of business calls go unanswered when users call outside office hours, lines are busy, numbers are discontinued, businesses simply don’t answer the phone, or the user only gets through to voicemail.

The CIAmedia SDK operates as part of the Das Telefonbuch app, in the background, so that alternatives are suggested to the user, even when the app is closed. With CIAmedia’s technology inside the Das Telefonbuch app can now detect any unsuccessful business call, independent of where the user sourced and dialled the number from, e.g. following a search on Google, Bing, Yahoo, Yelp, Foursquare or any other site or app.

The service will drive more calls to Das Telefonbuch advertisers, greatly increasing value for advertisers that subscribe and appear in its directory.  In addition, CIAmedia’s SDK multiplies impressions within the Das Telefonbuch App as every time a user cannot get through to a business the app automatically displays suggestions to the user, greatly increasing the value of its in-app inventory.

Frank Gondorf, Managing Director for Das Telefonbuch-Servicegesellschaft said: “Integrating the CIAmedia SDK allows us to add a new level of convenience to our app users, making the Das Telefonbuch brand relevant to our users on a daily basis whenever a phone call goes unanswered. At the same time we provide an unprecedented opportunity for our advertisers to win new customers when other merchants miss calls.”

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: “We are delighted to see our patented ad-technology live in the largest market in Europe. For local search apps like Das Telefonbuch our technology represents an opportunity to increase the monetisation of their service offering by filling unanswered calls with highly targeted advertising. The benefits are threefold: increased call traffic to local advertisers, a massive uplift of in-app impressions, and an improved user experience for its customers.”

About Das Telefonbuch
Das Telefonbuch is  jointly published by 38 publishing houses and the DeTeMedien GmbH. The media provides access any time and anywhere to over 30 million qualified address data: Online via dastelefonbuch.de  and Windows 8, mobile via mobil.dastelefonbuch.de, via apps for iPhone and iPad, AndroidBlackBerry and Windows Phone 8. Or the classic way via directory inquiry, a printed directory or DVD-ROM. Furthermore, the popular directory offers many more options to find, use and process addresses – all in one.

About CIAmedia
CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers.

The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia’s technology also runs in its popular CIA – Caller Identification AppTM with more than 25 million users around the globe.

Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.

 

For more information please visit https://ciamedia.com