We are proud to present the first edition of the CIAmedia newsletter!
Throughout our newsletter series we will explore how call analysis can be used for highly-targeted mobile advertising. We will provide in-depth case studies of successful advertising campaigns on CIA and Kim Ariyor? explaining the variety of call based targeting criteria used.
In the first edition you will find out how Yapi Kredi, a leading bank in Turkey, used Call Based Targeting to get consumers to download the Yapi Kredi app. Enjoy!
Read the newsletter here
Sign-up for the newsletter here