Caller-ID becomes de facto standard for local search apps
Vienna/ Copenhagen, 30 October 2014: Mobile ad-tech company, CIAmedia today announced a deal with Herold, the leading Austrian online, mobile and print telephone local search and directory service. Herold has integrated CIAmedia’s patented SDK into its Android App giving its users an automated and easy to use caller-id and number-suggest service.
The SDK provides a real-time overlay that detects the identity of the businesses that are calling Herold App users, enabling them to manage anonymous incoming calls. Company details are displayed after each call and can be saved to the app user’s address book with one click.
In addition, each time Herold app users make an unanswered business call, the CIAmedia SDK automatically provides three alternative merchants’ numbers based on data and listings contained within the Herold directory service which the user can then click to call. The SDK includes full integration with Herold’s rating and recommendation engine so that its customers are presented with an additional layer of user-generated information that informs their next call.
The CIAmedia SDK operates as part of the Herold app, in the background, so that callers are identified to the user, even when the app is closed. With CIAmedia’s technology inside, unsuccessful business calls are detected independently of where the user sourced and dialled the number from, e.g. following a search on Google, Bing, Yahoo, Yelp, Foursquare or any other site or app.
George Koch, Director Business and Product Development for Herold said:
“The Herold service spans print, online and mobile and is the bridge between millions of consumers and businesses. By integrating the CIAmedia SDK we are effectively extending the Herold mobile user experience and delivering real value to our directory subscribers.”
Claudia Dreier-Poepperl, CEO and founder at CIAmedia said:
“We are delighted to see Herold join our wide range of Caller-ID SDK customers. Caller-ID has now become a de facto standard and must have for local search apps.”
CIAmedia is a mobile ad-tech company that delivers Post Call Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers. The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia’s technology also runs in its popular CIA – Caller Identification AppTM with more than 40 million users around the globe. Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria, and a development center in Farum, Denmark. For further information please visit ciamedia.com
About HEROLD Business Data GmbH
In recent years, HEROLD was successfully transformed from a traditional directory publisher to one of the most successful media companies in Austria.
The company’s central activity involves publishing Austria’s telephone directories and its Yellow Pages online at HEROLD.at, for cell phones and for use in book form. HEROLD.at is one of the most frequented websites in Austria. Its mobile application is available for all mobile devices and is growing rapidly in use. Recently, mobile usage exceeded 3 million visits per month.
Besides this core business, HEROLD offers a variety of products ranging from websites for SME, high quality data for direct marketing to special interest products and search engine marketing.
CIAmedia GmbH DK
Christina Jorgensen, Media Relations
Farum Hovedgade 54, 1. Sal. 3520 Farum,
Phone: +45 3152 1277