CIAmedia’s SDK instantly doubles impressions and calls for Local Search and Directory Apps
16 December 2013: Mobile ad-tech company, CIAmedia, has won the prestigious BIA Kelsey Future Star Award for its patented call-triggered advertising technology in a universally available SDK.
Local Search companies simply load the CIAmedia SDK into their Android apps. When calls to merchants fail, their app instantly displays alternative like-merchants’ contact details (advertisers) in the same neighbourhood. Callers can then simply Click2Call, generating mass volumes of incremental calls to advertisers.
The CIAmedia SDK works independently of whether the user searched and found the number on Google, Bing or any other website or app. Google dominates mobile browser search (StatCounter 2013) and according to comScore also takes a big share in app based local search.
The award, which formed part of BIA Kelsey’s Leading in Local conference was voted for by over 400 conference delegates from leading advertising, online and offline media companies, trade associations, ad networks and app publishers and saw CIAmedia compete against a shortlist of seven other online and mobile service providers all of whom offered a different take on providing interactive local media solutions.
Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: “With as much as 30- 40% of business calls going unanswered, CIAmedia technology is a major opportunity for Local Search companies to now divert unanswered business calls – following a Google search – to their advertisers.”
“It is amazing to win this BIA Kelsey Future Stars Award and underlines our commitment to establishing CIAmedia technology as a company that understands the two related needs of the modern mobile consumer and local businesses.”
The CIAmedia SDK is particularly beneficial to local search apps including yellow pages, yellowpages, yp.com, white pages, dex knows, superpages, yellowbook, yell, pages jaunes, yelp, foursquare, yahoo, bing, google maps, Google places, yandex, pagine gialle, paginas amarillas, paginas amarelas and other apps in that segment.
CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology, processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers.
The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia’s technology also runs in its popular CIA – Caller Identification AppTM with more than 25 million users around the globe.
Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria.
For more information please visit http://ciamedia.com